Friday, January 16, 2009

Project Spectrum

Marketing:
Today we talked about a spectrum analysis. You find a market and you make spectrum comparisons. In the picture we looked over cars. Big to small, Expensive to cheap. Nothing like automatic to manual, there aren't many choices there. But you can easily compare functional to fancy.We then did our own in our teams. Teams 1-4 did Clothing Stores (which turned quickly into clothing companies) 5-7 did breakfast cereals, and 8-10 did Carbonated Drinks.With all the clapping on projects we almost clapped with Brother Eagar got done with his lecture.
OB:
We Finished the Powerpoint from yesterday on the line of authority. The next presentation we went over is this one about mission statements and how we should work on them.

We then talked about the Johnson & Johnson Credo. You would not have guessed by the terms used in it that it is 70 years old. The rest of class was devoted to more questions on Badger Creek. No more class until Badger Creek. Monday is a Holiday, Tuesday and Wednesday are empty because the morning IBC is going to be up and Badger Creek. We are going shopping on Wednesday. I might be able to post from up there, if I can get a signal. They not to bring electronic devices, but how am I going to record all of this goodness for you all?

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