Branded!

Marketing:
I'm just going to put up my notes (that I typed up after Brother Eager told us to close our laptops) for the day:

Rosewood hotels and branding
Who is the target market: rich, famous, like unique, like to be catered to.
Why go with corporate branding: create brand loyalty,

What is Brand?
-signature
-powerful
-reputation
-umbrella (covers many things)
-lifestyle
-distinguishes
-popularity
-trademark
“A brand is a story” = a good brand has a great story behind it.
Where does brand exist? In the mind of the consumer.

Patagonia [tin shed website]
Branding seems to bring to life a concept of who they are.

Involvement Marketing = bring the people/users into the ‘story’.

Outside of Class:
Today we went over our company progress. I still have tons to do and more and more people are getting psyched about the web side of things. I only hope I can deliver on it. I don't think it will be hard to. We will be launching our first poster idea soon. Here's a shot of what it looks like.