Select Industry and two companies within industry to track and research. Determine what you could do to better yourself to be marketable to that industry/company. Put together a weekly plan.
Simple right? WRONG! My mind went to so many industries, but settled on marketing. I am studying marketing and specifically web marketing. Now finding a new brand in web marketing call "Social Media Marketing". SMM means you use more viral tactics to further your marketing power and brand awareness. I did a search to see which companies out there actually did this as a main part of their work. I found a "Top 10" list and have chosen the top two.
IntraPromote
SocialMediaMarketing.com
Like most of the companies in their industry, they are privately run, though they could be incorporated, so they won't show up on the NYSE or NASDAQ. But on a good note, they do show themselves prominently on their own blogs and post frequently to twitter and facebook.
First step for keeping up to date with these companies and the industry in general is to subscribe first to these companies' blogs and twitter feeds. Many companies have a weekly newsletter about SEO and SMM. I don;t think I will stop at just these two companies for that. Also in the comping weeks I will try to contact anyone in these companies to get a better feel for what it takes to be good at SMM. Contacted them through Linkedin.com and maybe even facebook.
Reading those article, tweets, blog entries and newsletters will keep me plenty busy, especially with an ever growing and changing marketing world.
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