Fashionistas

Finance:
Study time

Marketing:
These are the notes I took in class. I was spacing it a lot.

Fashionistas –
Hard Core
-Fashion as entertainment
-Wealthy
-Share ideas
In Fashion
18-34 Women 61%
Shoppers/Planners
-Constant shoppers
-Interested in Value
-Not name brands
-Fashion is practical
Situationals
-Very Practical
-Dress for certain occasions
-Tips on what to wear

Sources of revenue
-Advertising
-- Ratings
-- CPM (cost per thousand)
-Cable Affiliates
-- $ per household

That's about it.