Marketing on Monday:
Here are the notes that I took for the gardener burger case part B.
What was the point of their marketing campaign?
Morning Star Harvest Boca Garden
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If you are number 2, 3 or even 4, it’s not smart to grow the category (meatless burgers)
If you are a small company but dominate the category, it’s very wise to grow it.
***AT this point***
Brother Eagar asked us, "have you had enough of this case?"
FUN TIME
“Denny’s late night”
Losing customers for late night, by the truck loads, due to other companies (McDonalds, Taco Bell) were also instigating late night schedules.
Needed to rebrand “Late Night”
Agency Types:
Account – business
Creatives – Do the drawing, writing, IDEATION -background(this Is me)
Productions – Take it to print or produce it
It's time for some Denny's commercials.
here is one about a
human slingshot.
here is one about a
school mascot.
Here is
Denny's late-night website.
Unfortunately, for you guys Tuesday and Wednesday, I was out. My wife had all four of her wisdom teeth taken out, and I was taking care of our three little ones at home.
I was told I did not miss to much in class, but they were wrong. Gabrielle Ross had her day on Tuesday, and I missed cake.
Thursday:
Today we had a quiz in supply-chain. It had been there about five days since we went over the material and it was not that hard. I did make one mistake that cost me some simple points. Lucky for us, we had a review right before the quiz. I doubt I would have done as well had we not done the review. After the quiz was done, we were given a team bonus question. A little tip for all of you: remember to make sure that all your figures are in the same type. For example: if it says months, every thing better be in months.
Friday:
Since Brother Andrews was going to be gone today, marketing took its place. Finance was going to be pretty easy seeing that we had exam due on Saturday, and an individual assignment do that night. Part of the assignment, and I have to brag, was an amortization table. My table integrated it Excel macros to create a dynamic amortization table to fit the perfect amount of periods. I wish I could give you a copy of it the sentence to be proprietary to me and totally copyrighted.
As for marketing we finished up a little more of our integrated marketing campaign. Since I had missed Tuesday and Wednesday I thought little behind but I do use my own personal commercial idea that seemed to take off. So I don't feel too much out of the loop.
Out of class:
since class got out on Friday a little earlier than it usually does, I helped Stephen finish up the business cards. We had a slight problem, seeing that the pages that were given to us were in illustrator files, and were 11 x 17. Now the first part we actually did know, but the second part we had no idea. This made it very difficult to print. We wanted all of our cars to be done for the flea market on Saturday. They turned out, well, okay. I'll have to do some work on that to make it just right.
Other wonderful amazing things that happened to our company, we got new prices, after we had printed the signs to put up at the booths. Let's just say Stacy was not too happy with that. I wasn't too happy especially since one item I dropped in price, while another went up. Seriously, this is not helping my website.
Well that's all folks. I hope to have each day this next week taken care of.
Signed -Matt Baugh
Class Notes:
We talked a lot about Quality. Surprisingly, you will find that Supply Chain is the most spiritual class you'll have outside of your religion classes.
I said that he was just doing what he was told to do and that quality wasn't a big deal from the company. Well in actuality, they did fire him, so if you take the poll, fire his sorry bottom and make him an example. I think for firing him, they did do a good job. They canned him and then called a company meeting right away to talk about quality. Here are the notes we took on the board about the case, if you are interested. There were only a few in our class that would have fired him.
We also went over some ways to chart problems. The Ishikawa (or fish) diagram helps us do that by asking 5 why's. Here are some pics of our diagrams and the four (M's) major contributors: Man, Machine, Method, Material. I hope you enjoy the pics for these.
OB:
The Slideshow is missing a few new slides that didn't get uploaded. One of which was an audio clip from Salt Lake, where a lady had ended her traffic report with, "...and I say these things in the name of Thy Son, Jesus Christ, Amen!" I wish you could have heard that. Maybe I'll have Brother Holt upload the new version.
Finance:
Here is our logo and by clicking on it, you can see our company's mission statement. We also turned in our team mission statement and individual mission statements.
You can't really see it but the screen is showing the numbers and the winning team. that took up that class period.
On Tuesdays and Thursdays we have only one class and then it's team/company time. We took the time to finalize a bit of our organization. Here are our officers. (L-R) Tyler Harper-COO, Matt Cox-HR, Stacey Hatch-CMO, Jonathan Sarlo-CFO, Jordan Judd-CEO. I think we have a great group.
Friday 23rd
After lunch we went upstairs in the "L.C." and we went over more things about what to expect with this retreat. We learned that there was going to be an activity then a discussion about what we learned and how it might relate to business. (by the way, we were supposed to have read Good To Great Chapter 1-3 by the time we got there. We didn't even mention it once. Alright, we did once but it was in reference to an activity, we didn't have a quiz or anything at all. The only thing I can think of that we needed from it was the "Level 5 Leaders" thing and not even that.) 
Our first stop on our wilderness survival camp out was with Brother Wescott. He showed us these nifty things. The device is used by groups of people on avalanche areas. If one person goes missing, the rest turn their devices to search and they should be able to find other transmitting device. There are some problems. The device transmits in a butterfly pattern and not in a radius. So you can easily be thrown off course. The trick is to follow the numbers and not really the arrows. Here's a picture of Jonathan Sarlo and Rachel Huey searching for the hidden transmitter. Also in our time here, we played with a rope trick. Nope, I'm not telling you how to do it, but I will tell you this... You don't need to contort yourselves.
You have to get everyone up and over this wall. We tried a few times. One of these pictures is of Jonathan trying to jump up as the last person and failing. We couldn't speak while the game was going on, but we could when not and revise our plans. We finally figured out a great strategy that got us everyone in a record time. Now I don't mind the time thing, but we started a trend in our company that I didn't like much. We rushed into things too quickly. I understand that if you fail fail fast and learn from it. But as an entrepreneur, I learned that we don't take risk, we manage it. It's not my style to "Ready, shoot, aim!" We did this with almost every activity.
Here we were to swing on a rope over a little bit of ground "freezing river" and land on the raft. All 17 of us were to fit on the wooden area "raft" to survive. "No child left behind" So we tried again and again and failed. I came up with a plan that failed even worse (getting on shoulders does not help... it hurts). I think one thing that did help is that we started to get hot and some of us started to shed layers. 15 people on that thing in full winter garb was tough, 17 with a little less worked barely. Here's a picture from inside the group and one from Brother Clark's POV. No Electronics my patootie!
I only have one picture of this. The other got warped by tilting the camera too quick, but Here we heard a quaint story of running that hardly had anything to do with what needed to be done. Then the race began. This section will be completely blank as to details because it is best left a secret. I'll tell you this in warning, "running, fire, listen to directions carefully". Plus a shout out goes to Gabby for... well she knows! Hey if I told you, that would be cheating.
Are you scared of heights? Do you hate falling? Then this is for you. Oh wait. NOT for you. Actually I take it back. This might help you get over it. Here we got strapped up and climbed a tall pole and jumped off trying to hit a tennis ball about 5 feet in front of us. Not all of us did it. I did it, but I couldn't say it was a stretch for me. I'd been cliff jumping and other things to realize, the gear is good and I'm not afraid. But I was afraid. I found a new fear. A fear that grips me in my daily life. The fear that it will end too soon. I climbed up the pole, much like the pictures of Stephen here. I got to the top and turned around and at that point I found myself scared. Not of falling, but falling too soon. What if I fall and I don't get to jump? What if I lose my footing and end it now? I hated the thoughts. I did get up there and stood tall and yelled, "Oh Captain, my Captain!" To me it was a moving moment, but many younger than me would not get the reference. I was touched by the movie "Dead Poet's Society" to live life. Here's the ending sequence of the movie. Rent it!
